DT: Sunoco Race Fuels Partners as Official Fuel of the Lucas Oil Late Model Dirt Series

WAYCROSS, GA (February 2nd, 2015) – The Lucas Oil Late Model Dirt Series is pleased to announce that Sunoco Race Fuels has signed a new three year agreement as the “Official Fuel” of the LOLMDS, beginning in 2015. Sunoco has been the fuel of choice for the LOLMDS champion the past three years with Martinsville, IN driver Don O’Neal (2014) and Newport, TN driver Jimmy Owens (2012, 2013), both winning the series championship using Sunoco. “We are extremely honored to have Sunoco Race Fuels as an “Official” partner with the LOLMDS. The Sunoco brand has been an icon in our sport for many years and to be associated with their world class company and everyone that works there is a real privilege”, stated Ritchie Lewis, Director, Lucas Oil Late Model Dirt Series.

As the “Official Fuel” of the Lucas Oil Late Model Dirt Series, Sunoco Race Fuels will provide additional cash bonuses for racers using Sunoco exclusively under the Sunoco Race for Gas program. Sunoco will also pay out cash awards under the Sunoco Road to Wheatland Loyalty program for drivers that followed the series in 2014. Sunoco will also post a cash bonus to a driver that wins the Lucas Oil Show-Me 100 using Sunoco Race Fuels.

In addition to the several Sunoco sponsored programs, Sunoco will again be the title sponsor of the $50,000 to win Sunoco North/South 100 at Florence Speedway in Union, KY. This LOLMDS crown jewel event will take place on August 7th-8th and has been a mainstay on the series schedule for the past four years with Sunoco as the title sponsor. This mega event has become one of the “must attend” events of the year for both racers and fans alike.

“We are very pleased to continue our relationship with the premier national touring dirt late model series in the country, not only as the “Official Fuel” of the Series, but as the sponsor of several programs, including the crown jewel Sunoco North/South 100, held in Kentucky every year. The Lucas Oil Late Model Dirt Series continues to grow and provides great professionally run events for both racers and promoters alike. Everyone at Lucas Oil has been a pleasure to work with, from the staff, the drivers and all the tracks we support” stated Terry Thompson, National Sales Manger for Sunoco Race Fuels.

For the latest breaking news about the Lucas Oil Late Model Dirt Series, including the 2015 tour schedule, TV schedule, drivers, sponsors and all the information about the series visit the official website at: www.lucasdirt.com.

Follow the Lucas Oil Late Model Dirt Series on the social media outlets at: www.facebook.com/lucasdirt and https://twitter.com/lucasdirt

About Sunoco Race Fuels

Sunoco is the largest manufacturer of racing gasoline in the world. Sunoco Race Fuels are designed to meet the quality and consistency needs of professional racers. In addition, Sunoco is involved with numerous racing sanctioning bodies, tracks and competitors to provide the latest in race gas technology. Sunoco’s track-proven fuels are designed to provide exceptional performance, quality and consistency, keeping you “Ahead of the Pack”. Today, Sunoco has expanded the reach of its racing fuels line around the world to include all types of professional motor sports and other activities where premium race fuels make a difference. As the largest manufacturer of racing gasoline in the world, Sunoco has a 40-year track record of winning performances. With an expanded product line, Sunoco offers drivers more choices than ever before. To obtain more information, contact Sunoco at: 1-800-RACE GAS (1-800-722-3427) or visit their web site at: www.racegas.com.

About Lucas Oil Late Model Dirt Series

Founded in 2005, the Lucas Oil Late Model Dirt Series is the nation’s premier dirt late model sanctioning organization. In 2015, the LOLMDS will sanction 50 events in 19 states. The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios. LOLMDS events will be broadcast on four TV Networks, including CBS, NBC Sports, CBS Sports Network and the MAVTV American Real Network. For more information about the Lucas Oil Late Model Dirt Series visit the official website at: www.Lucasdirt.com.

About MAVTV American Real Network

MAVTV was founded in 2002 by four former Showtime Network executives and was originally geared towards a male dominated audience. In 2011, Lucas Oil Products, an automotive lubricant manufacturer with a history in television production, purchased MAVTV. Lucas Oil was eager to employ the same growth strategies to transform MAVTV into a premier cable network that it employed to grow the lubricants business. MAVTV aims to become a broader scoped network, geared towards the modern American family. Lucas Oil is investing in programming, an updated on-air look, and increased production quality, all to add more value to the viewer experience. MAVTV is an acronym that stands for Movies, Action and Variety. MAVTV brings you plenty of never-before-seen high definition exclusives, including Comedy, Movies, Action Sports, Adventure and More, all in fantastic HD detail. MAVTV is no ordinary television network. It’s a 24/7, high-definition entertainment extravaganza, featuring everything from blockbuster films, high octane motorsports, MMA fighting, gaming, gut busting comedy, original reality shows and scripted dramas. Learn more about MAVTV American Real go to: www.mavtv.com.

About Lucas Oil Products

Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry. Motorsports have always been part of the Lucas Oil culture and the cornerstone of the company’s marketing strategy. Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including: NHRA, IRL, ASCS, NASCAR, IHRA and many more. Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA. In 2007, Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV. More information about Lucas Oil Products, Inc., visit the company website at: www.lucasoil.com.

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