Mars announced today that they have signed a multi-year extension with Joe Gibbs Racing and the National Association for Stock Car Auto Racing.
“Mars and its iconic brands have been part of NASCAR for decades, and we’re excited to keep that winning tradition going,” Roy Benin, Chief Consumer Officer at Mars Chocolate North America, said. “As the sport has grown throughout the years, so has our involvement in it and we’re incredibly proud of the strong partnership we’ve forged with Joe Gibbs Racing and the league.”
The new agreement will have Kyle Busch and Mars partnered together down the road, with Mars contiuing to put their M&M’s brand on Busch’s No. 18 Toyota for JGR.
“Mars has been a big part of the Joe Gibbs Racing family and we’re excited to continue what has become a winning relationship,” Joe Gibbs, owner of Joe Gibbs Racing, said. “Mars has been such an important partner to us throughout the past six plus seasons, and to have them continue their support inspires us as a team to work even harder every day. Everyone at JGR is committed to ensuring they experience the type of success on and off the track deserving of such a great company.”
Currently, Kyle Busch sits 15th in points, qualified for the Chase for the Sprint Cup with a victory on the season.
“Being the M&M’S® driver and representing Mars on and off the track has been one of the proudest accomplishments in my racing career,” Busch said. “This is great news for everyone at Joe Gibbs Racing and our fans, but also shows how dedicated Mars is to our sport. With this news, any trip to Victory Lane will be even sweeter.”
Mars will also become the “Official Chocolate of NASCAR”, allowing Mars to promote their variety of chocolate to racing fans on a weekly basis.
“From connecting with fans to engaging our retail partners and creating passion among our associates, our alliances with Joe Gibbs Racing and NASCAR are tremendously successful,” William Clements, Vice President Sponsorships and Sports Marketing at Mars Chocolate North America, explained. “We’re thrilled to extend our partnerships and look forward to celebrating more wins both on and off the track.”
“Mars is one of the most recognizable brands in NASCAR and is among the best-in-class marketers in all of sports,” Brent Dewar, NASCAR Chief Operating Officer, said. “More than two decades after entering NASCAR, Mars continues to help make race day more fun and we couldn’t be more proud to see the company continue to re-invest in our sport.”