By Jim Clarke, Clarke Motorsports Communications/First Draft Media
What do companies like Battlefield Equipment Rental, Earl Ireland Auto Sales, Paul Davis Systems, Dart Heating & Air Conditioning, Country 105 Radio, Great Canadian RV Sales & Service, Pepsi, Lucas Oil and the Old Smoke House Catering have in common? They’ve all chosen to include the weekly race program at Peterborough Speedway in their annual advertising campaigns. With nearly half a century of continuous operation, the venue known as ‘Canada’s Toughest 3rd of a Mile Paved Oval’ is easily one of the most popular family entertainment attractions in Central Ontario.
From Victoria Day to Thanksgiving each year, the facility on Mount Pleasant Road, just west of the city hosts a broad range of events with 5 regular classes and a variety of touring divisions including the popular OSCAAR Super Late Models, Modifieds and Midgets, INEX Ontario Legends, Ontario Modifieds Racing Series, Lucas Oil Sportsman Cup and United Pro Late Model action.
“We’ve had some very impressive seasons and that speaks volumes for the efforts put forth by our drivers and race teams,” said Peterborough Speedway owner/promoter J.P. Josiasse. “The crowd support we see at our regular Saturday night shows and at the year-end Autumn Colours Classic is stronger than ever and that is due to the quality product we’re able to put on the track.”
Peterborough Speedway has a number of packages available to benefit advertisers of any budget. From title sponsorship of particular racing division, to presentation of a night of competition. For corporate groups or special events, the track also features 3, climate-controlled suites with tiered seating that provide an excellent view of all the action. Packages can be tailored to meet a client’s specific needs, including public address system interviews and broadcasting of the sponsor’s advertising message throughout the program.
“Whether on the national stage or at the weekly short track level, motorsports enthusiasts are extremely brand-loyal and readily support the products and companies that are part of their favourite sport,” said Josiasse. “Many of the marketing partners at Peterborough Speedway have been involved with the track for a number of years and have come to understand and appreciate how racing can compliment their new and existing programs.”
Learn more about 2016 advertising packages with Peterborough Speedway by selecting the ‘contact’ tab on the track’s web-site, or e-mail firstname.lastname@example.org.
Fans can always find the latest off-season news, including updates on the upcoming schedule at www.peterboroughspeedway.com, by liking the track on Facebook or following it on Twitter. You can also download the free Peterborough Speedway app on your Smartphone.