HAMPTON, Ga. (Jan. 19, 2016) – Atlanta Motor Speedway will celebrate its classic southern roots in true Georgia fashion with all-new, fan-friendly features at its 2016 NASCAR weekend Feb. 26-28. From concession food unique to Georgia and celebrities who call the Peach State home, to warm southern hospitality and charming drawls, AMS will embrace the identity that sets it apart while enhancing the race-day experience that makes it a perennial fan-favorite event.
Visible enhancements in and around the track during race weekend will include new, themed branding paying tribute to Atlanta Motor Speedway’s influence on NASCAR’s roots. “Classic” and “Southern” themes will infuse fan areas, displays and the general atmosphere with renewed attention to the characteristic southern demeanor.
Much of Atlanta’s classic NASCAR tradition can be traced to NASCAR Hall of Famer and Georgia’s own “Awesome Bill from Dawsonville” Bill Elliott. The 1988 Winston Cup Champion who won five times at Atlanta, with another 19 top-10s during his career, was the star of AMS’s new flagship TV ad released late last year that conjures historic milestones from the track’s history. The past-present message finishes with a cut to son, Chase, who will make his own Atlanta Sprint Cup Series debut in the No. 24 Hendrick Motorsports car next month.
No classic southern theme would be complete without soulful southern fare that everyone can agree on. Georgia-grown goods, southern barbecue and the wildly popular Georgia peanut butter and jelly milkshake are just a handful of new concession options to help transport fans into a southern utopia full of NASCAR and down-home delight
Among the lineup of Georgia celebrities, Robin Meade, host of HLN’s Morning Express and a former Miss Ohio, will perform the national anthem ahead of the Folds of Honor QuikTrip 500 on Sunday, Feb. 28.
Also on hand during Atlanta’s race weekend will be Rutledge Wood, motorsports analyst for NBC Sports and host of History’s “Top Gear.” Wood, who lives minutes from AMS in Senoia, Georgia, will present a “first-time fans” experience complete with special seating, a Q&A session and discounted ticket pricing.
Fans, media and drivers are encouraged to let their southern side show during Atlanta’s race weekend and interact with the hashtag #ClassicSouthern on social media.
NASCAR racing returns to Atlanta Motor Speedway Feb. 26-28, 2016, featuring an XFINITY Series and Camping World Truck Series doubleheader on Saturday, Feb. 27 and the Folds of Honor QuikTrip 500 Sprint Cup Series race on Sunday, Feb. 28. For more information, contact the Atlanta Motor Speedway ticket office at (770) 946-4211, (877) 9-AMS-TIX or visitwww.atlantamotorspeedway.com.