LINCOLN ELECTRIC TO HAVE A HIGH PROFILE AT TORONTO’S MOTORAMA SHOW‏

TORONTO, ON // JANUARY 21, 2016 • Whether you’re a ‘shade-tree mechanic,’ a ‘weekend warrior,’ a serious automotive hobbyist, or a member of the most sophisticated NASCAR, IndyCar or NHRA fabrication teams… one tool you absolutely depend on is your welder. And since you rely on having a quality machine at your disposal, invariably your welder will have the Lincoln Electric brand on it.

The Motorama Custom Car & Motorsports Expo takes place March 11, 12 & 13, 2016, in Toronto, at The International Centre across from Pearson Airport. Geared to every form of automotive and racing enthusiast, it’s the perfect platform from which Lincoln Electric can showcase its extensive product line and the latest technology.

“The Motorama show brings together two significant groups; the custom car and the motorsports communities,” said Bruce Clark, Director of Marketing and Export Sales for Lincoln Electric Canada. “Because of this, Motorama really works well for us. The people who walk through the doors are our target demographic. With our broad range of welders and safety equipment, we can match anyone’s needs with the proper tool, whether it’s a finicky car guy looking for a new TIG welder, or a race car frame builder in need of a high power MIG or stick machine.”

What has Clark truly excited about the upcoming 2016 Motorama show is that Lincoln Electric will use the opportunity to debut two new welders: the Square Wave TIG 200 (top right) and the Power MIG 210 (above right). In their 1200 square foot display area, Lincoln technicians will demonstrate both of these new machines, along with a small plasma cutter; the Tomahawk 375.

Taking the ‘hands-on’ aspect even further, Lincoln Electric and the Lead Kings Car Club will work together on a very interesting and unique display at Motorama. The club’s members will use Lincoln cutters, welders, safety wear and products to chop and lower a car in a live, practical demonstration. The weekend-long effort will take place in the Lead Kings’ simulated garage.

Guided by the philosophy, ‘Proper Tool to do a Proper Job,’ Lincoln Electric continues its steady pace of industry-leading new product introductions, welding solutions and accessories to the market, all in an effort to help the company’s end-user customers to become more productive and successful. Be sure to check out the Lincoln Electric display at Motorama.

ABOUT LINCOLN ELECTRIC: Founded in 1895 and based in Cleveland, Ohio, Lincoln Electric moved into the Canadian marketplace in 1914 with its headquarters in Leaside (Toronto), ON. From Sales Offices in Mississauga and Calgary, Lincoln Electric services a diverse list of industries, ranging from automotive and transportations, to ship building, pipeline and offshore construction, to thermal, nuclear and wind power contracting. Lincoln Electric caters to the motorsports industry by offering welding equipment to members of the NASCAR, IndyCar, NHRA, Drifting, Off-Road, Monster Truck, sprint car and Stadium Super Truck fraternity. The only company to manufacture arc-welding equipment in Canada, Lincoln Electric is also a world-renowned educator, having successfully trained over 100,000 graduates from its welding school. An inventory of their full product lines, available services, plus other company details can be found on their website, www.lincolnelectric.com, or by telephone (Toronto) at (416) 421-2600.

ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The second annual Motorama Custom Car & Motorsports Expo takes place March 11, 12 & 13, 2016 at The International Centre, adjacent to Toronto’s Pearson International Airport. With a footprint of almost 300,000 square feet, the show will be Canada’s biggest late-winter celebration of automobiles and motorsports. Announced celebrity guests include Steve Darnell (Vegas Rat Rods / Welderup), Billy Gibbons (ZZ Top) and Jimmy Shine (So-Cal Speed Shop / Jimmy Shine Work Shop). For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, emailinfo@MotoramaShow.com or visit www.MotoramaShow.com.