MOORESVILLE, N.C. (February 2, 2016) – Today, Team Penske announced a new multi-year partnership agreement with REV Group, a leading manufacturer of motor vehicle brands serving the commercial, fire and emergency and recreational markets.
REV will showcase their American Coach and Fleetwood RV brands beginning this season during four NASCAR XFINITY Series (NXS) races on the No. 22 Ford Mustang, including at the season finale event at Homestead-Miami Speedway. The brand will also sponsor three-time Indianapolis 500 winner Helio Castroneves and will be featured as the primary partner on the No. 3 Team Penske Chevrolet driven by Castroneves at Phoenix International Raceway race in April.
“Partnering with Team Penske is a very strategic move for REV,” said Tim Sullivan, Chief Executive Officer and President of REV. “By entering into a long-term partnership with Team Penske, REV is excited about the opportunities to increase our brand awareness across the U.S. marketplace. By teaming with the three-time defending NASCAR XFINITY Series Owners’ Championship team and a three-time Indianapolis 500 winner, we feel like we are well positioned to see our cars in Victory Lane this year.”
Those in the motorsports industry are already familiar with REV vehicles, even if they don’t already know it. From a safety standpoint, REV fire trucks (E-One brand) and ambulances (such as the Horton Emergency Vehicles ones) are used at tracks around the country. In addition, motorsports fans utilize buses (such as the Champion Bus ones), mobility vans (Eldorado Mobility brand) and RVs (such as the American Coach ones) across the U.S.
The partnership with Penske will help push all of these brands into the collective forefront of the NASCAR and INDYCAR communities.
“REV is a natural fit to our NASCAR and INDYCAR lineups because transportation is at the heart of Penske Corporation,” said team owner, Roger Penske. “They are a terrific company that is very diverse in that industry. Many of their products and brands are already used today at racetracks around the nation. Our goal is to now get them to Victory Lane.”
The 2016 NASCAR XFINITY Series season will begin at Daytona International Speedway on February 20 while the 2016 Verizon IndyCar Series season will begin March 11 on the streets of St. Petersburg, Fla.
About REV Group
REV Group, Inc., formerly Allied Specialty Vehicles (ASV), is a +$1.7 billion manufacturer of industry- leading motor vehicle brands serving commercial, fire & emergency and recreation markets. Within the commercial division, REV offers a full line of buses (under the Champion, Collins, Eldorado National California, Eldorado Kansas Federal Coach, Goshen and Krystal brands), terminal trucks (under the Capacity brand), sweepers (under the Laymor brand) and mobility conversion vehicles (under the Eldorado Mobility brand). The fire & emergency division offers a complete line of fire apparatus (under the E-One brand) and ambulance vehicles (under the AEV, Horton, Leader, Marque, McCoy Miller, Road Rescue and Wheeled Coach brands). Within the recreation vehicle division, the company produces motorized RVs under several of the industry’s most iconic brands (American Coach, Fleetwood, Holiday Rambler, Monaco and Goldshield). For more information about REV visit www.revgroup.com, or to view a short video about the REV rebranding effort, visit: www.revgroup.com/video.
About Team Penske
Team Penske is one of the most successful teams in the history of professional sports and is celebrating its 50th Anniversary during the 2016 season. Dating back to its first race in the 1966 24 Hours of Daytona, cars owned and prepared by Team Penske have produced more than 420 major race wins, over 480 pole positions and 28 National Championships across open-wheel, stock car and sports car racing competition. In its storied history, the team has also earned 16 Indianapolis 500 victories, two Daytona 500 Championships, a Formula One win and overall victories in the 24 Hours of Daytona and the 12 Hours of Sebring. Over 80 drivers have raced for Team Penske over the years. For more information about Team Penske, please visit www.teampenske.com.