DeWalt Extends Partnership With Kenseth & JGR

Photo Credit: Joe Gibbs Racing

Matt Kenseth will have a familiar sponsor adorning his No.20 Toyota Camry for four races this season and 15 races in 2017.

It was announced today DeWalt would be the primary sponsor for Kenseth at the upcoming Cup Series races at Chicagoland, Dover, Kansas, and Homestead as well as sponsorship for Erik Jones and Daniel Suarez in six XFINITY Series races this season. A special DeWalt FLEXVOLT paint scheme will appear on the No. 20 car of Kenseth in the Cup Series and Jones in the XFINITY Series this weekend.

“We’re thrilled to continue to work with Joe Gibbs Racing as NASCAR and DeWalt share a lot of commonalities,” said Scott Bannell, Vice President for Corporate Brand Marketing, Stanley Black & Decker. “Our DeWalt FLEXVOLT launch ties perfectly to the power and freedom exemplified by racing.”

Kenseth and DeWalt teamed up for one of the most successful runs in NASCAR history back in his days with Roush Fenway Racing. From 2000 to 2009, Kenseth carried the DeWalt colors to 18 Cup Series wins and the 2003 Winston Cup championship.

“I think it’s great that we will be able to see the DeWalt Toyota on track this year for additional races in both the Sprint Cup and XFINITY Series, as well as knowing that DeWalt will be on our No. 20 Camry for the majority of our 2017 races as well,” said Matt Kenseth, “I’ve been so fortunate to be able to reunite with DeWalt these past two seasons, and knowing that we’ll be together for even longer, is really fantastic news for all of us at JGR.”

“This an exciting day for us at Joe Gibbs Racing and for NASCAR,” said Joe Gibbs, owner of Joe Gibbs Racing. “We are honored to be a part of what is really a historic announcement with the product launch of the DeWalt FLEXVOLT system and put in place an agreement that will continue our partnership for years to come.”

DeWalt will utilize NASCAR and JGR as one of the primary platforms to advocate the DeWalt FLEXVOLT message.

“This is a multifaceted program,” said Tony Merritt, Director of Motorsports, Stanley Black & Decker. “This is more than on-track visibility; it is a pillar of our end-user engagement strategy including track side demos to get the products in the consumer’s hands, unique content for our digital platforms, and VIP hospitality to host our customers. Our end-user advocates are passionate about motorsports and we will leverage this partnership to interact with them digitally as well as in person at the races.”