Kerry Tharp, former Senior Director of Racing Communications for NASCAR, has been named the new President of Darlington Raceway earlier this week.
Tharp replaces current Darlington President Chip Wile, who accepted the position of President of Daytona International Speedway in April. Wile replaced Daytona President Joie Chitwood III, who is now Executive Vice President and COO of International Speedway Corporation.
“These are exciting times for Darlington Raceway and Kerry Tharp is the perfect person to lead one of the most historic tracks on the NASCAR Sprint Cup Series circuit,” Chitwood said. “His appreciation of our sport, knowledge of the industry and passion for South Carolina are unmatched. Kerry will do a great job leading the Darlington Raceway team and continuing to build upon their celebrated throwback marketing campaign.”
Tharp’s shift in position comes after more than 10 years of employment by NASCAR in communications, but it begins a journey that the NASCAR veteran member is excited about.
“I am deeply humbled and honored to have this opportunity,” Tharp said. “I love the state of South Carolina and its people. I know how special Darlington Raceway is to this state and to the sport of NASCAR. The track’s rich tradition, history, and popularity resonate with the competitors, partners, media and most importantly the fans. I look forward to working with our team to help keep Darlington as one of our sport’s crown jewels.”
Tharp will have big shoes to fill this coming Labor Day weekend when “the tradition continues” as NASCAR’s second consecutive NASCAR Throwback weekend takes place at Darlington Raceway.