The BK Racing Toyota Camrys will have a soda flair to them during “Throwback” weekend at Darlington Raceway.
“We’re proud to have both Dr Pepper and Orange Crush featured on our cars for the Southern 500 at Darlington Raceway,” said BK Racing owner Ron Devine. “Dr Pepper has been such a loyal partner of ours and we are thrilled to have them bring Orange Crush along for such an iconic race.”
David Ragan’s No. 23 Dr. Pepper Toyota will echo the I’m a Pepper look the brand has showcased in the past, while Matt DiBenedetto’s No. 83 Orange Crush Toyota will stand out with a famous paint scheme from the 1970s.
“We’re thrilled to partner with NASCAR and BK Racing in remembering our heritage,” says Derek Dabrowski, Senior Director of Brand Marketing for Crush and Dr Pepper. “‘I’m a Pepper’ remains one of the most iconic slogans and jingles in U.S. advertising history, and it’s a great source of pride for ‘Peppers’ everywhere. We’re looking forward to honoring it with NASCAR fans during this throwback weekend.
“We’re also excited to pay tribute to the rich heritage of Orange Crush. We hope by showing off the brand’s throwback creative we can tap into the nostalgic feelings race spectators and our longtime Crush fans have for the brand.”
As part of promoting the throwback, BK Racing’s social media will feature the Dr. Pepper brand through the years an fans who participate using the hashtag #ImAPepper will be entered to win autographed merchandise. The contest will run from August 18th through the Darlington race weekend.