SunnyD Signs Multi-Year Extention with Roush Fenway

Photo Courtesy of Roush Fenway Racing

SunnyD is going to be keeping Ricky Stenhouse Jr. nice and bright for awhile longer as the drink brand announced a multi-year extension as a primary partner on Stenhouse Jr.’s No. 17 Sprint Cup Series Ford Fusion.

“We are very excited to have SunnyD extend its partnership on the No. 17,” said Stenhouse. “It’s a great brand and we have had a lot of fun this year promoting their product.

“I think the SunnyD paint scheme is one of the coolest looking cars on the track and I’m extremely happy that we will continue to see it on the track moving forward. Now, we just need to put it in victory lane on Sundayand we can start a new tradition drinking a cold SunnyD in victory lane.”

SunnyD will serve as the primary sponsor for Stenhouse for this weekend’s race at Indianapolis Motor Speedway, the October Sprint Cup Series race at Charlotte Motor Speedway, and the NASCAR XFINITY Series race at Phoenix in November.

“SunnyD is extremely excited to extend its partnership with Roush Fenway Racing and Ricky Stenhouse Jr.,” said Henk Hartong, chairman & CEO of Brynwood Partners, owners of the Sunny Delight Beverages Co.  “The engagement we’ve seen this year with the incredibly loyal NASCAR fans has been tremendous and we plan on continuing to drive that success to retail.”


About Ashley McCubbin 3102 Articles
Joining mid-2013 season, Ashley McCubbin is now the Managing Editor and contributes to each racing division as needed. Since studying journalism at the University of Guelph-Humber, Ashley has published articles on a couple of different websites, while serving as a public relations representative for different short track teams. Born in North York, Ontario, Ashley currently lives in Bradford, Ontario and spends her weekend at the local short tracks in the area. She has spent her entire life at the short track level, falling in love with the sport at the age of five. Beyond her love of short track racing, she also has grown an interest for both NASCAR and the IndyCar Racing Series. She also enjoys taking photos and working on websites, while playing a couple rounds of Candy Crush afterwards.