Kenseth to Run Iconic Tide Paint Scheme at Darlington

Matt Kenseth will be channeling his inner Darrell Waltrip, Ricky Rudd, and Ricky Craven during this year’s running of the Bojangles’ Southern 500 on Labor Day weekend.

At the NASCAR Hall of Fame on Tuesday afternoon, Kenseth and Joe Gibbs Racing unveiled the iconic Tide paint scheme that Kenseth will run at Darlington Raceway on Sept. 4th. This will mark the first time since 2003 Tide will be a primary sponsor in the NASCAR’s top series.

“Tide has such a rich history in this sport,” said Kenseth. “I can’t think of a better race to make their return to NASCAR than for the Southern 500. I’m looking forward to being a part of the second annual throwback weekend and am proud to represent such an iconic brand.”

Notably, Waltrip, Rudd, and Craven all scored victories while sporting the Tide colors. Waltrip won nine times with Hendrick Motorsports including the 1989 Daytona 500, Rudd was sponsored by Tide for nine seasons and won nine races including the 1997 Brickyard 400, and Craven carried the Tide colors to both of his Sprint Cup Series victories most notably the 2003 Carolina Dodge Dealers 400 at Darlington where he held off Kurt Busch by .002 seconds, the closest finish in NASCAR history.