After announcing just last month they would be leaving NASCAR, OneMain Financial did an about face and announced today they have signed a multi-year sponsorship extension to continue to sponsor Elliott Sadler and the No. 1 JR Motorsports race team in the NASCAR XFINITY Series, according to JRM General Manager Kelley Earnhardt-Miller.
OneMain Financial will be the primary sponsor for Sadler in 20 races starting next season. This will be the seventh year of partnership between OneMain and Sadler, who is the current points leader in the XFINITY Series.
“We are thrilled to continue our partnership with Elliott Sadler and JR Motorsports,” said OneMain Executive Vice President and Chief Operating Officer Bob Hurzeler. “After further evaluation of the program, we felt this relationship was a perfect fit for our company. Elliott has been an outstanding ambassador for OneMain and we look forward to our continued success with Elliott and JRM, on and off the track.”
The move solidifies JR Motorsports driver lineup for the 2017 season as they will field three full time entries in XFINITY Series with Sadler, Justin Allgaier, and William Byron. JRM will enter a fourth car in select races.
“Elliott and OneMain are integral pieces to the make-up of our company,” said Earnhardt Miller. “Elliott’s talent speaks for itself, but what’s more, his experience and leadership is completely necessary for our younger guys. He brings a professionalism and charisma that permeates our entire organization, and I think he brings it to OneMain as well. I’m glad they have decided to come back with their sponsorship. We’ve got many things to accomplish together.”
“This is a dream come true for me,” said Sadler. “OneMain is a great partner and we’re fortunate to have this stability moving forward to compete for race wins and championships for years to come. I’m as energized as I’ve ever been.”