WELCOME, N.C. (November 1, 2017) – Liberty National Life Insurance Company has entered into a partnership with Richard Childress Racing and the No. 31 team for the 2018 Monster Energy NASCAR Cup Series season. Liberty National will be featured as a primary sponsor for select races with Ryan Newman and the No. 31 Chevrolet Camaro, and will be an associate sponsor for the entire season.
Liberty National is a leading provider of life and supplemental health insurance for middle-income Americans through in-home and workplace sales. Liberty National was founded in 1900 and is based in McKinney, Texas. LNL Racing will use marketing assets provided by RCR to engage its independent sales agents, independent agency owners, and policyholders throughout the United States.
“Liberty National Racing (#LNLRacing) is excited to continue in NASCAR in 2018 with Richard Childress Racing, Ryan Newman, and the No. 31 crew,” said Steve DiChiaro, president of Liberty National’s Agency Division. “Liberty National has sustained its place in the industry since 1900 because of the relentless pursuit of excellence by our independent agents and agency owners who help build our organization, give back to local communities where we have offices, and service our customers. We feel Richard Childress Racing is a great fit for our vision and values. This opportunity with RCR is a vehicle to expose and expand our brand to new audiences in 2018 and to reward our people and customers with once-in-a-lifetime experiences at the tracks. On behalf of our independent agents, agency owners, and policyholders, we look forward to seeing our logo on Ryan Newman’s car next year.”
Liberty National Life Insurance Company will join RCR’s family of more than 40 corporate partners and becomes an official benefits provider to RCR. Liberty National’s 2018 race program will include at-track activation to engage its independent agents and business-to-business customers. Away from the race track, Liberty National will leverage digital and social media assets to grow its brand as a leading provider of life and supplemental health insurance, identify business-to-business opportunities, and recruit new agents and customers.
“We feel that this partnership is a terrific opportunity for Liberty National to expose its brand and products to millions of NASCAR fans while expanding its footprint,” said Torrey Galida, president of RCR. “We look forward to hosting and engaging their agents and customers at the races next season.”
Ryan Newman and the No. 31 team qualified for the 2017 NASCAR Playoffs with a win at Phoenix International Raceway earlier this season. Newman is currently in his fourth season with RCR and is an 18-time winner in the Monster Energy NASCAR Cup Series.
Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. RCR has earned more than 200 victories and 17 championships, including six in the Monster Energy NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. Its 2017 Cup Series lineup includes two-time NASCAR champion and 2017 Coca-Cola 600 winner Austin Dillon (No. 3 Dow/American Ethanol/AAA Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion and 2013 Brickyard 400 winner Ryan Newman (No. 31 Caterpillar/Grainger/VELVEETA Shells & Cheese Chevrolet). Its XFINITY Series program includes a multi-driver lineup with Austin Dillon, Ben Kennedy and Paul Menard (No. 2 Rheem/Menards Chevrolet), a multi-driver lineup with Ty Dillon, Scott Lagasse Jr. and others (No. 3 Bass Pro Shops/Rheem/Red Kap/Advil/Nexium 24HR® Chevrolet), Daniel Hemric (No. 21 Blue Gate Bank/Smokey Mountain Herbal Snuff) Brandon Jones (No. 33 Menards/Nexteer/Anderson’s Maple Syrup/Rain-X Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet).